Just to add a little more fuel to this fire, heres a link to a UK site that provides an aftermarket package for a UK car aprroved by Ford UK as an accessory and will not affect warranty......
Fiesta ST (2013 >)
Note the bit that says, Revised engine calibration. IE a remap that helps increse the power and torque!
Going by what has been said on here would it be fair to ask, "But surely Ford know best and get the best possible from their engine?" So why do they not only allow an aftermarket company to provide an upgrade but in fact endorse it and allow it to be fited without affecting warranty?????
Cars ECU are not only mapped to optimum performance but also to meet emissions regulations and to pass drive by noise tests.
Coming from a background of motorcycle tuning both with carbs in the old days and now injection, there is a lot to be gained by reflashing the ECU to remove the restrictions imposed by the EU and their emissions and noise limits. You will get a smoother power curve with no flat spots and very likely to get a slight increase in fuel consumption. An engine running slightly richer will give less power that one with optimium fuelling but will be quiter. And dont ask me why, it just is! If youre that curious then use the internet and find out why! But stoichiometric combustion would be a good place to start! And then of course theres lean burn engines that are set up for economy rather than outright performance, im sure a remap would certainly increase the performance of this engine but at the expense of fuel economy. Horses for courses! And finally having an engine mapped by the factory to, for instance allow it into a certain road tax bracket.
My 09 Pro is the 109hp version yet later versions are 89hp. Why? Was the 109 hp version unreliable? Well ive done almost 70k miles in 5 years with no issues at all. Or was the engine detuned (Probably by just a remap!) to allow it to fit into a lower CO2 bracket for cheaper road tax??????
And now from a performance point of view, by changing the silencer on my bike for a less restrictive one and having the fuelling adjusted to suit i have managed to see the power go up from 128hp at the rear wheel to 143hp with absolutely no loss in reliabilty etc. Just allowing the engine to breathe better and having the fuelling adjusted to suit..... So the manufacturer doesnt know best, at least not when they are restricted by local laws!!!!
So you see, yes the manufacturer may have spent thousands of hours developing their engine etc but they will then have to make sure they can confirm to local emissions and noise limits. To do this they will have to make compromises....... An aftermarket developer will just return the engine to what the factory wanted but werent allowed to do!