AndyCr15,
Unfortunatly for you, most users on this forum have no idea what chiptuning and software remaps are, and the manufacturer is the god of all that is right. And for those people:
(and this isn't even a proper remap)
I'm not from the UK, so I have no idea how diesel tuning is there, but from where I am it's pretty advanced. It's very common to have people that DOUBLE (and a few tripled) the power, on TDi and BMW engines. I can show you more than 100 youtube links!
Speaking of BMW, they do have a performance upgrade that only uses software on most of their engine lineups. With the same train of thought as the other users: "why doesn't BMW just realease it with the extra power"?
Now answering your questions 143bhp is a bit too much on a U1 Ceed. The turbo on it is a bit unapropriate for the car. Kia corrected on later U1 and early U2, by switch the Turbo. They both have a GT1544V, but initially had .33 A/R and then was replaced by .44 A/R, wich later was replaced on the 128bhp by GTB1444V.
Original boost is 1.3bar, I wouldn't go over 1.45-1.5, that will give you ~135-140bhp. I will later explain why.
Better millage... if you don't drive full throttle you can get a small improvement, because the engine is more efficient, but at full throttle it will be worse than stock.
Yes it's done by OBD port, but, no I wouldn't recomend you doing it. An ECU map has A LOT of paramenters and maps you can mess with and you'd have no idea what you'd be looking at. Even if someone prepared the map for you, loading it to the car is tricky.
My experience:
My car has 110K Km. I've had 2 different remaps on the car. The first the car was very fast (~150bhp), turbo did up to 1.65bar. This is a video with a friend of mine with a Megane 2.0 that dynoed at 167Bhp on a MAHA dyno (one of the most reliable).
(it was only up to 200Km/h)
As you can see, the car had a very nice aceleration for a 1600cc, but the turbo broke after 10K Km. That was when I saw it was a .33A/R turbo.
After that, I got a 2nd remap softer than the 1st (~130Bhp, 1.4Bar), but reliabilty has been bullet proof, with more than 50K Km, and trackdays!