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Why Kia Spectra is a Car of Choice??

MISSISSAUGA, ON, Dec. 9 /CNW/ - The Automobile Journalists Association of Canada (AJAC) has crowned the sporty 2005 Kia Spectra sedan "Economy Car of the Year" for 2005.
The Spectra sedan topped a tough field of competitors, defeating the
Chevrolet Cobalt/Pontiac Pursuit, Hyundai Accent5, Smart fortwo CDI coupe and
cabriolet.
Annually, AJAC's group of automotive experts meet at Shannonville
Motorsport Park near Belleville, Ontario, for a four-day automotive "TestFest"
based on "real-world" back-to-back testing to select the best new vehicles in
various categories as well as an overall Car of the Year and Truck of the
Year. This year's category winners represent the best among an excellent group
of new cars and trucks for 2005.
The Canadian Car of the Year (CCOTY) Awards is an annual AJAC event that
has a significant influence on Canadian consumers. Survey results of previous
Car of the Year buyers determined almost 70% (69.6 %) were influenced to
purchase their car because it was chosen the "Canadian Car of the Year".
"For Kia, winning the AJAC "Economy Car of the Year Award" will prove to
consumers that Kia is a quality brand," said Gordon Sadler, Public Relations
and Brand Manager, Kia Canada Inc.
"In the five short years in Canada, Kia has delivered on a promise to
offer Canadian consumers high-quality, competitively priced vehicles that are
equipped with an impressive array of standard equipment. This award will
provide the consumer with third party validation to consider both Kia and the
Spectra as "Best in Class" in a highly competitive market segment," said
Sadler.
The 2005 Spectra sedan will now be considered for the overall AJAC
Canadian Car of the Year. The results of that voting will be released in
February 2005.
The Spectra sedan is available in two popular models - the LX and EX. The
Spectra LX has a base price of $15,995 and is the only vehicle in this segment
of the market equipped with six air bags as standard equipment.
Like all Kia models, the Spectra sedan is covered by Kia's "Total Care
Ownership Coverage" which incorporates five year/100,000 kilometer
comprehensive warranty, five year/100,000 kilometer power train coverage, five
year/100,000 kilometer roadside assistance and "lifetime" engine oil/filter
changes - for as long as you own your Kia.

Kia Canada Inc. is a subsidiary of Kia Motors Corp. (KMC) in Korea. The
Kia Rio and Rio RX-V sub-compact sedan and wagon, Spectra and Spectra5 compact
sedan and sport hatch, Magentis mid-size sedan, Amanti luxury sedan, Sedona
mini-van, and intermediate sized Sorento SUV are sold and serviced through a
network of 150 dealer nationwide.
 
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