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For Kia Optima owners, what is the market price I should be targetting to purchase a new 2013 Optima and how much did you all pay for yours relative to the invoice price?

the cheapest offer i got was around 18,250 for a 2013 LX with:

$1,000 rebate for competitive rebate if you drive a competitor vehicle ( I qualify since i drive a Camry)

500 Kia Finance Rebate

500 Show room bonus

so with all those discounts, I'm looking at 16,250 or so net price pre-tax and other fees....what do you think?
 

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$750 incentive if you're in college or something to that affect.

and there's a military incentive, too.

My invoice was $27,250.

I walked out paying $24,500 (that's with tax, title, processing, tags, delivery). Literally, the loan amount was $24,500.

2013 ex, with premium package.
 

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Suzuki Kizashi SE (soon to be Kia Optima), Kia Sorento SX
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Not sure where you are from jhahn, but I know in PA there is also an extra $500 for Auto Show Both Philly and PGH. I was able to get $2500 in total rebates.

Good Luck.
 

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2016 Cadenza white Premium Tech package
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Lot More in Canada

:( I paid close to 33K after all Kia dollars and show room incentives .The two major Kia dealerships in my area are owned by the same dealer and I wasnt prepared to drive a all over hells half acre to save a few bucks . All the adds were within 500 of what I bought fully loaded with Navi and in my view worth every dime
 
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