I came across this great article telling the story of how Hyundai and Kia got where there are over the last 10-15 years and where they're going.
It mentions Kia poaching Peter Shreyer from Audi, Hyundai getting Thomas Burkle & Albert Bierman from BMW.
It's from Mar 13, 2018 but I didn't find it posted here, so here you go:
carbuzz.com
Why Hyundai And Kia Will Be The Brands To Beat In The Next Decade
"Where other brands have merely 'kept up' with each other with each passing generation, Kia and Hyundai have played catchup and are now on a level playing field, and in some cases, on the verge of being class leaders. "
The article ends with:
"If we take their recent progression, their current standing, and their future product plans into account, we'd place the smart money on the fact that in the 5-10 years, Kia and Hyundai aren't just going to be competitors in the general fray, but they're going to be segment leaders, innovators, and benchmarks for brands that until now have been perceived as untouchable. The likes of BMW, Audi, and Mercedes-Benz should underestimate the Korean twins at their own peril – and so should you as a discerning car buyer. "
It mentions Kia poaching Peter Shreyer from Audi, Hyundai getting Thomas Burkle & Albert Bierman from BMW.
It's from Mar 13, 2018 but I didn't find it posted here, so here you go:
Why Hyundai And Kia Will Be The Brands To Beat In The Next Decade
It's a tough task introducing a new brand. Successfully growing a mass-market brand is even harder, which is why many manufacturers start with a bang and quickly fizzle out in a blaze of mediocrity. In the US, it's even more difficult to establish a brand. We're a large population with an...
carbuzz.com
"Where other brands have merely 'kept up' with each other with each passing generation, Kia and Hyundai have played catchup and are now on a level playing field, and in some cases, on the verge of being class leaders. "
The article ends with:
"If we take their recent progression, their current standing, and their future product plans into account, we'd place the smart money on the fact that in the 5-10 years, Kia and Hyundai aren't just going to be competitors in the general fray, but they're going to be segment leaders, innovators, and benchmarks for brands that until now have been perceived as untouchable. The likes of BMW, Audi, and Mercedes-Benz should underestimate the Korean twins at their own peril – and so should you as a discerning car buyer. "
