Kia doesnt seem to be a huge brand yet in the UK, but I'm starting to see more of them on the road, but the only people I see driving them are elderly. I really can't understand why such an inexpensive good looking brand is being overlooked by the younger generation. I'm no spring chicken being 41 this year, but all the car owners that like modding are just going for the more popular cheap brands and spending an absolute fortune trying to make them look racy. What's the point? The Shuma 1 has loads of potential from its standard look, the only looks I seem to get are along the lines of "what the hell is he driving".