Corporate decisions on features vs. cost via sales is an interesting discussion. If you add all of the features in a lower level vehicle, like the Sportage, then you devalue those features in higher priced cars. Increased features may also be increased cost in memory, programming, and parts. It's a corporate dance in how to maximize sales and profits. You try to come up with a balance. Obviously, competition is also involved in that discussion. You try to find the cheapest thing you can find to make the car slightly better than competition. Marketing, finance, production, and engineering are all involved in those discussions. I've been a part of those discussions over the years and each function has input. Generally, consumers want all of the features and generally believe that the cost is slight, so why not just add them. Well, if you could get everything in a luxury car in a compact SUV, then the value of the luxury car is decreased and so are profits and margins. You can get a luxury compact SUV from Porsche, Audi, and Lexus (and soon from Genesis), and I'm sure the programming will be much more sophisticated (and I could get my memory seats). Personally, I'm looking forward to the Genesis 70 series SUV coming out in 2021. I'll probably move to that in 2022.