Join Date: May 2009
Drives: GSXR1000, Aprilia SXV550, Aprilia RSV4 Factory
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I think that this is the result of:
1.) Not that well known a brand (most of the motoring public is not that familar with Hyundai/Kia)
2.) Many of their earlier models were less than stellar in build quality.
It take years to get over poor products and develop good brand recognition. Hyundai/Kia's advertising and awards for safety and quality are helping turn those early perceptions around, but, it will take time. Meanwhile, lower resale price on Hyundai/Kia products makes them a better value if you are a buyer for a used vehicle.
09 Kia Borrego Limited (4X2)