Kia Increases Global Market Share - Kia Forum

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 10-14-2009, 02:52 PM Thread Starter
Join Date: Oct 2009
Posts: 15
Gallery: 0
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)

Thread Starter (Thread Starter)
Kia Increases Global Market Share

Here is the article if you dont feel like clicking the link...

Hyundai-Kia Increase Global Market Share
The Hyundai Kia Automotive Group is making strides in the overseas market. Not only have sales increased, its market share is also going up. In addition to emerging markets such as China, Hyundai and Kia are faring well in advanced countries, where they had traditionally been outdone by European and Japanese automakers.

From January to September this year, Hyundai-Kia sold 1,332,511 cars made in 11 overseas plants including in the U.S., China, India, Russia, Turkey and the Czech Republic, up 230,000 from a year ago.

In China, they sold 230,000 cars between January and September 2008 but 430,000 this year. In the U.S., 580,000 were sold this year, up 20,000 from a year ago.

Hyundai's market share in the U.S. market was around 2-3 percent last year, but the company has been consistently posting 4 percent since February this year. In Canada, where Hyundai had a 5 percent market share last year, it was 7.3 percent this year. In Australia, this year's market share was 7 percent, up from 4.4 percent last year.

Lee Myung-hoon, an analyst for Korea Investment and Securities, said, "Hyundai and Kia's expansion in overseas market will continue for a while thanks to their success in reducing cost price and localized marketing strategies. What they need to do from now on is to strengthen their brand power among medium-sized to large cars."

There are cautious predictions that Hyundai-Kia could step in Toyota's shoes as the company is focusing on increasing production capacity and raising the sales goal from 4.2 million cars in 2008 to 6.5 million by 2013.

But Lee Hang-koo of the Korea Institute for Industrial Economics and Trade, said, "The enormous leap that Hyundai and Kia have taken is partly due to the favorable exchange rate and the struggle of its Japanese rivals. Unless they fundamentally increase their competitiveness by solving chronic labor disputes and through innovate management, they might run into more serious problems than Toyota is currently facing."

Affliated with

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
Tvutters9 is offline  

  Kia Forum > General > General KIA Non-Model Specific Discussion

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

  Similar Threads
Thread Thread Starter Forum Replies Last Post
Online service manuals - Kia Global Information System (KGIS) no longer FREE cmhj2000 Do it Yourself 30 05-13-2018 05:39 AM
How Kia is making differences with our global ambassadors administrator Kia News 0 04-22-2015 12:30 AM
Rondo competitors? gottarondo Kia Carens & Rondo Forum 49 08-13-2011 07:01 PM
Global Endpoverty Campaign! administrator Kia News 0 10-16-2009 04:40 AM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On