Every Monday I roll into the office in a new press car and the same group of guys always ask me the same question. "What are you driving this week?" Then, through a democratic process, they pass judgment on the car.
If it's an Audi R8, they all come take a look. If it's a new Corolla, they pass. Surprisingly, every one of them wanted to see the new Kia Forte. So did my father-in-law … and my brother-in-law.
As all of them knew nothing about the car, I'll have chalk up their interest to Kia's brilliantly dorky marketing campaign. And as those TV commercials don't mention the engine, fuel-economy, safety features or handling, there's just one thing that's drawing people in. The look.
More:
2010 Kia Forte: First Drive on AutoGuide.com
2010 Kia Forte: First Drive
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