Originally Posted by CAMAROZ28AQUINO
Anyone have any ideas? i hope the 'Ceed replaces the current spectra in the United States and Canada
Officially you will not see the Cee'd in the U.S. and Canadian market. The Spectra will be redesigned at some point but not from the Cee'd platform. The Cee'd is purely for the European market as well as certain other countries.
We have design shops in California dedicated to your markets just like we do in Europe and Asian markets with their own design shops. There is one design chief, Mr. Peter Schreyer, overlooking all design projects world-wideand he is based in Germany. Major role is to give the Kia brand a unifed look and feel with cutting edge technologies.
All final decisions are still made at the mangement level in Seoul, So. Korea.