Part of the weight gain is a thicker gauge body steel. While other cars are cutting weight through thinner body panels, the Amanti will NOT buckle as you lean against the fender while talking to friends. Try that on an Avalon or Camry (I did... it wasn't pretty)
Plastic body panels is a better solution to weight reduction compared to thinner metal, but has disadvantages as well. Kia has chosen to maintain the body integrity at the expense of weight (and unfortunately, gas mileage). If I had my choice, I'd take the extra 300lbs over a tin foil counterpart any day.
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