$24k doesn't sound too bad, if that's everything: taxes, financing fees, etc. Did you put anything down anyway?
I paid almost $1500 in taxes on my SX and the finance fee was about $300. this is where i got ripped off. all the dealer financing machinery pretty much eliminated my ability to negotiate on price. Which probably wasn't as strong as i thought, because the SX's are fairly coveted and the sportage is popular enough. not many sitting on dealers lots around here.
I found that i would have been much better off going to my bank first to setup financing and then just go to the dealer with a check and negotiate on price instead of terms. Much better way to do it.
2012 Kia Sportage SX FWD, Silver, Leather, UVO, keyless entry.
no sunroof, no nav, no interior led lighting, no heated/cooled seats.