I have just purchased a 2008 Kia Optima LX (base model). To give others information on Installing an aftermarket component such as subs, amp, or speakers, here's what I have;
**NOTE: This is only for general information. Be sure to weigh your need for an aftermarket stereo compared to voiding any warranties. Installing Stereo’s is always a large liabilty. If you are unsure about what you are doing, Please find someone who does. I would hate to see a radio burn out because of crossed wires during installation.
The 2006.5-2008 Optima has six stock speakers. These include two tweeters near the front corner of the front doors. The four main speakers are located in the doors. Without Speakers located in the rear dash, it is a little tougher to install stereo components that others have explained.
I have found a website which requires a free registration, and is very helpful. It offers the schematics and wiring diagrams of every inch of the Optima. It is the shop companion of Kia mechanics. I will outline how to access and navigate this site at the bottom.
To Install Components to The Stock Stereo Head Unit: You will need a converter such as a Scosche FAI-3A. Mine is blue, and has input and output jacks where you tighten or loosen small screws. The website which I have outlined at the bottom will show you how to remove dash trim. You must remove the dash trim and pop the radio out. Disconnect the plug on the back, and begin to splice ONLY the Speaker wires. Again, the website will show you which wires these are. Using butt connectors or splice connectors (never twist wires together and cover with electrical tape, this is unsafe and unprofessional) strip the ends of the wires and add a length of speaker wire, making a "T" where the bottom of the T will be inserted into the converter. You must continue the wire from the dash to the plug, as the Scosche FAI-3A is NOT an inline converter. Connect the new wire to the converter, and try to hide it somewhere. It may not fit behind your radio, and may need to be hidden behind the center console. Either way, check the wire lengths and be sure you have enough to hide the converter.
You will now run your RCA cables to the output jacks on the converter (done before hiding box). An ignition wire will need to be run. this is the wire that sends the power signal to the radio when you start the car. This same signal wire needs to be run to the amplifier along with the RCA cables. I typically run these wires to the trunk underneath door sill trim, etc. You can be clever and make this look very clean. I would first find out which side of the car (under the hood) that the battery is on, and run these wires on the opposite side. If you run the battery cable on the opposite side of the car than the RCA and Ignition wire is on, you will have less interference or white noise when songs or radio stations are switched.
Reinstall the radio and dash trim. Hide all of your wires. You can now run your amplifier power cable. You will either need to find a hole in the firewall (under the dashboard) or behind the front fender. I know that some Hyundai’s and Kia’s do not have a hole in the firewall, and have wiring harnesses run behind the front driver’s side fender. You could drill a hole in the firewall, but think methodically-will it run into anything else or will it allow water into your vehicle. Be Extremely Careful with this. Run your power cable from the positive terminal of the battery to the location of the Amp. DO NOT CONNECT POWER TO THE AMP UNTIL IT IS GROUNDED! Ground out the amp by connecting an adequate-guage wire to the amp’s ground terminal. Find a spot in the trunk where metal is exposed. You will need to sand the metal with a fine grit of sandpaper. Drill a hole large enough to thread a screw which will secure the loop hook end of the ground wire. Crimp a loop end on the ground wire and secure to this bare-metal area. BE SURE to leave yourself enough ground wire length in case the sub enclosure slides around the trunk. I have had smaller sub boxes slide around the trunk so bad (I’m a pretty spirited driver) the they had ripped the ground wire off. Not Good!
You are now Ready to add power. Connect your power wire. Hop in the driver’s seat, and see how she sounds. Good luck!
Here's the site
Kia Global Information System (KGIS) register and begin using the option column on the left side. Under “Technical Information” click “shop” Put in your Model and Year, leave the last tab saying “Control Unit” Click “GO.” On the left pick your vehicle based on engine, and Click It. Click “Body Electrical System” Click “Audio” Click “Audio Unit” Click “Components and Components Location.” This will give you all the diagrams you need to know for locating speaker and ignition wires. Good Luck!