Hi, similar to you, I also the first time Kia Owner but just 2 months early than you.
I would say Kia Optima is superb, value for money. I've made a lot of comparison, test drive, ...... end up was I got a great discount and just pay a litre bit extra for less than US$1K as compared to the same cc national car but got the best of every things - leather seat, dual air-bag, sunroof, ABS, EDB...... and all this are missing in our national 2-litre car!!!! Furthermore, the whole car is CBU!!!!
I become the focus point with my new Kia Optima, everyone in my company asking how the performance, ....... and my answer is "value for the money!!!!" I really happy and enjoy driving with it

& hope you too enjoy........