[Dutchellene]

The biggest carmagazine in the Netherlands, Autoweek, sister of the German Autobild, has awarded the Kia Cee'd with Auto 2007 Innovation Award in the category Value for Money.
The jury stated: " The new Cee'd is a top choice. The warranty of seven years is unique! Also the buying price is pleasant. One wonders how Kia can offer this car so much cheaper then most of its competitors.
Golf, Focus, Astra, be prepared, this Korean is a serious adversary."

The award is presented to companies that provide practical and improving innovations, not innovations that are announced only for marketing purposes.